peuterey The Importance Of SEO Ethics

Posted: Sun 11:41, 06 Oct 2013

Whilst "The Importance of Being Ernest" was a trivial comedy, the importance of being honest is a little lesson that anyone looking to benefit from SEO could learn from. Google's commitment to each and every searcher is to provide the most relevant [url=http://www.1855sacramento.com/peuterey.php]peuterey[/url] and trustworthy result for their specific request. It is therefore safe to assume that if we, as SEO's and marketers want to rank well in Google, [url=http://www.1855sacramento.com/moncler.php]moncler sito ufficiale[/url] we need to commit to a similar philosophy, isn't it?
The answer is of course yes - quality content wins the day, and theoretically, the more quality content you provide your website visitors with, the more you should be rewarded by Google with traffic. Yet, time after [url=http://www.mxitcms.com/abercrombie/]abercrombie[/url] time, we see newcomers to the SEO scene filling their websites with garbage (content that is either poor quality, makes no [url=http://www.1855sacramento.com/woolrich.php]woolrich outlet[/url] sense, or both!), buying dodgy, powerless links and expecting their site [url=http://www.mxitcms.com/abercrombie/]abercrombie milano[/url] to draw a flood of traffic from Google and co. The reality is that [url=http://www.maximoupgrade.com/hot.php]hollister france[/url] whatever success might be achieved using this methodology will certainly be short-lasted. Here's a (perhaps overly) simple equation to SEO success:
Quality Content (in whatever format) + Decent Promotion Thereof = Backlinks & Therefore Ranking
The problem that most "legitimate" internet marketers face is simple: they create the super-duper content, but nothing happens [url=http://www.ilyav.com/isabelmarant.php]isabel marant sneakers[/url] thereafter, leaving them feeling disheartened and tempted to follow a more sinister route...
The missing link in the equation is promotion. Quality content, be it a free ebook, report, tool, information, whatever - will NOT promote itself. It is your job to make sure that it gets promoted so that people start talking about it, following which, the traffic and links begin to flow. A few simple ways to promote your [url=http://www.achbanker.com/homes.php]hollister[/url] content include:
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2. Soft promotion in blogs and comments
3. Email Marketing (if you have a database of relevant prospects)
4. A careful selection of banner ads (if your budget allows for this)
5. An even more careful selection of Adwords keywords (get a stack of cheap keywords and promote)
6. Facebook Ads (once again, only if your budget allows it)
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Once you get that initial flood of visitors, be sure to implement simple sharing tools, like a "refer a friend" script and the like. You might also want to provide an incentive to get people linking to your site, such as a free eBook or similar.
However you go about it, remember that quality content alone is not enough - you need to promote it. Imagine if YouTube never told anyone about their site when they started, and just expected people to type in their web address by mistake.
So this brings us back to the beginning - the importance of being honest - What did that have to [url=http://www.sandvikfw.net/shopuk.php]hollister outlet sale[/url] do with anything? Well, it's quite simple - provide a quality, honest product or service that provides value, promote it, and you will naturally have more and more people linking to you over time. No need to employ dodgy link builders in India, or [url=http://www.gasnews.cn/bbs/forum.php?mod=viewthread&tid=68155&fromuid=1864]louboutin The Single Secret To Maintaining Brilliant Brains[/url] try implement strange "black hat" tactics. Just provide value, promote [url=http://www.sandvikfw.net/shopuk.php]hollister sale[/url] it, and the world is your oyster!

By Derek Jansen, author of the free SEO course. Download your free copy of the SEO course here.